SEEING PIXELS
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Connectd

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Connecting association members prior, during and post
organizational events throughout the year

 

Overview

AAO - American Association of Orthodontists hired us to design and build a custom membership management system that provided member engagement capabilities prior, during and post their yearly organizational events.

Working closely with client stakeholders we devised a multi-faceted solution that combined a SaaS software model to deliver an enhanced membership experience that spanned multiple web properties and various mobile platforms.

Primarily targeted as a browser based web application and a dedicated tablet app, we created several key pieces of functionality that extended AAO's reach and engagement opportunities beyond their existing infrastructures.

 

My Role
Product strategy, UX & UI design, creative direction and product sales

Year
2013-14

Company
American Association of Orthodonists

Team
Saforian

Design Goals

  1. Provide the right functionality at the right time
  2. Allow members to discover others easily and effectively
  3. Create an engaging, easy-to-use design that kept members coming back time and time again
 
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Architecting a flexible framework

 

From a strategic point of view the goal was to leverage a new centralized content management system that would allow us to publish once and use everywhere across a variety of platforms. 

 
 
 
 

From a strategic point of view the goal was to leverage a new centralized content management system that would allow us to publish once and use everywhere across a variety of platforms. 

 
 

Early sketch concepts

 
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Wire frames & prototyping

 
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axure was used to create a fully interactive prototype
to test with target audience members.

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Visual designs & overall styling

 
 

Finished product